A Coke and a smile
To follow up on my last post about Coke’s “Vote for Your Favorite Park” campaign ... I was at Sleeping Giant today, and met a seemingly sane young woman. During our short conversation, I happened to mention Coke’s marketing contest that will give $100,000 to the State or National Park that gains the most votes on their website. And that I thought it was a cool thing for the company to do. And then I got hit with a verbal two by four - Didn’t I realize that the reason America’s kids are overweight is because of companies like Coke! How could someone like me, who purportedly lives a healthy lifestyle (I hike therefore I am) even think of supporting this campaign to make Coke look better?? First I had to clear something up. I enjoy a good hike. I also enjoy a bacon cheeseburger and a bottle of Yuengling. Guess that makes me tough to pigeonhole. Next I turned her around, pointed out toward the mountain, and said “Coca Cola, a 30 billion dollar multi-national corporation, is going t